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Inclusivity

The practices or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or mental disabilities or belonging to other minority groups. Most leaders would say they value diversity in their organizations. Some do so for strategic reasons, perhaps to mirror their diversifying customer base; others value diversity because it is the right thing to do. Yet for many companies, gaps can appear between rhetoric and action. And even those that succeed in establishing diverse organizations can fall short when it comes to inclusion. Inclusion is about welcoming, developing, and advancing a diverse mix of individuals. It’s about making all people feel valued, including changing practices that might unfairly benefit any one group and making sure that everyone feels they have the same opportunity to advance and make an impact. Creating that environment is where the real challenge lies. Leaders often reve...
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Tere Cazola

With 250 pesos, María Teresa Cazola, a high school teacher, started a pastry business in the kitchen of her home in Mérida, Yucatán. Today it has a chain of 37 pastry shops in four states in southeastern Mexico. Their mission is to create delicious high-quality and fresh pastries offering excellent service, to enchant our customers, and with a firm commitment to social responsibility. Their vision is to be a leading company in the field of fine confectionery, nationally and internationally, and their values are to promote and encourages a culture of responsible competitiveness that seeks the goals and success of the business while contributing to the well-being of society. It makes its values public, it fights internally and externally corruption practices, and it performs based on a code of ethics. It promotes favorable working conditions for the quality of life, the human, and the professional development of the entire community. Their most successful products are the “Rosca Brioche,...
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Marketing

Marketing has a lot of definitions. The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” The Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer.” They go on to describe the classic 4 P’s of marketing being Product, Price, Place and Promotional Strategy. According to Philip Kotler; marketing can be defined as the management of lasting relationships with the clients. It´s the process where companies create value for customers and establish strong relationships with them, obtaining the value customers. Also, we must mention that Philip Kotler is consider the father of marketing.  Types of Marketing Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which types of marketing. • Internet marketing: ...
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Stages of Negotiation

In order to achieve a desirable outcome, it may be useful to follow a structured approach to negotiation. For example, in a work situation, a meeting may need to be arranged in which all parties involved can come together. The process of negotiation includes the following stages: 1. Preparation 2. Discussion 3. Clarification of goals 4. Negotiate towards a Win-Win outcome 5. Agreement 6. Implementation of a course of action 1. Preparation Before any negotiation takes place, a decision needs to be taken as to when and where a meeting will take place to discuss the problem and who will attend. Setting a limited time-scale can also be helpful to prevent disagreement from continuing. 2. Discussion During this stage, individuals or members of each side put forward the case as they see it, i.e. their understanding of the situation. 3. Clarifying Goals From the discussion, the goals, interests, and viewpoints of both sides of the disagreement need to be clarified. 4. Negoti...
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Negotiation

 Negotiation is a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with his or her point of view. By negotiating, all involved parties try to avoid arguing but agree to reach some form of compromise. Negotiations involve some give and take, which means one party will always come out on top of the negotiation. The other, though, must concede, even if that concession is nominal. Parties involved in negotiations can vary. They can include talks between buyers and sellers, an employer and prospective employee, or between the governments of two or more countries. Negotiations involve two or more parties who come together to reach some end goal through compromise or resolution that is agreeable to all those involved. One party will put its position forward, while the other will either accept the conditions presented or counter with its own position. The process continues until both pa...
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What is a Marketing Mix?

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. Depending on the industry and the target of the marketing plan, marketing managers may take various approaches to each of the four Ps. Each element can be examined independently, but in practice, they often are often dependent on one another. Effective marketing touches on a broad range of areas as opposed to fixating on one message. Doing so helps reach a wider audience, and by keeping the four Ps in mind, marketing professionals are better able to maintain focus on the things that really matter. Focusing on a marketing mix helps organizations make strategic decisions when launching new products or revising existing products...
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SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. Strengths Strengths are things that your organization does particularly well, or in a way that distinguishes you from your competitors. Think about the advantages your organization has over other organizations. These might be the motivation of your staff, access to certain materials, or a strong set of manufacturing processes. Your strengths are an integral part of your organization, so think about what do you do better than anyone else? Any aspect of your organization is only a strength if it brings you a clear advantage. Weaknesses Weaknesses, like strengths, are inherent features of your organization, so focus on your people, resources, systems, and procedures. Think about what you could improve, and the sorts of practices you should avoid, and take time to examine how and why your competitors are doing better than you. Opportun...
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