Ir al contenido principal

Entradas

Mostrando las entradas de octubre, 2020

Tere Cazola

With 250 pesos, María Teresa Cazola, a high school teacher, started a pastry business in the kitchen of her home in Mérida, Yucatán. Today it has a chain of 37 pastry shops in four states in southeastern Mexico. Their mission is to create delicious high-quality and fresh pastries offering excellent service, to enchant our customers, and with a firm commitment to social responsibility. Their vision is to be a leading company in the field of fine confectionery, nationally and internationally, and their values are to promote and encourages a culture of responsible competitiveness that seeks the goals and success of the business while contributing to the well-being of society. It makes its values public, it fights internally and externally corruption practices, and it performs based on a code of ethics. It promotes favorable working conditions for the quality of life, the human, and the professional development of the entire community. Their most successful products are the “Rosca Brioche,...

Marketing

Marketing has a lot of definitions. The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” The Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer.” They go on to describe the classic 4 P’s of marketing being Product, Price, Place and Promotional Strategy. According to Philip Kotler; marketing can be defined as the management of lasting relationships with the clients. It´s the process where companies create value for customers and establish strong relationships with them, obtaining the value customers. Also, we must mention that Philip Kotler is consider the father of marketing.  Types of Marketing Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which types of marketing. • Internet marketing: ...