Marketing

Marketing has a lot of definitions. The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” The Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer.” They go on to describe the classic 4 P’s of marketing being Product, Price, Place and Promotional Strategy. According to Philip Kotler; marketing can be defined as the management of lasting relationships with the clients. It´s the process where companies create value for customers and establish strong relationships with them, obtaining the value customers. Also, we must mention that Philip Kotler is consider the father of marketing. 

Types of Marketing

Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which types of marketing.

• Internet marketing: Inspired by an Excedrin product campaign that took place online.

• Search engine optimization: Abbreviated "SEO," this is the process of optimizing content on a website so that it appears in search engine results.

• Blog marketing: Blogs are no longer exclusive to the individual writer.

• Social media marketing: Businesses can use Facebook, Instagram, Twitter…

• Video marketing: While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.

Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support. Marketing is necessary in all stages of a business's selling journey, and it can use numerous platforms, social media channels, and teams within their organization to identify their audience, communicate to it, amplify its voice, and build brand loyalty over time.

The 4 Ps of Marketing

• Product
• Price
• Place
• Promotion

“Good companies will meet needs; great companies will create markets.”

                                                                                                         - Philip Kotler